This is the biggest opportunity to add value in ways the big box store cannot.
2.Instagram E/Commerce site
This is a spot to share inspiration and how your products or services can add value to your customers lives. You can use your social media as a point of contact for email or phone sales if you don’t have an ecommerce site.
Curating a safe opportunity for social interaction is extremely valuable. Adding a bit a fun into the holiday shopping is a great way to capture new and existing customers
So much of the appeal of shopping on amazon or with the big box stores is the appeal of everything being convenient. Local businesses can offer even additional conveniences to their customers. Things like:
-Offer Delivery- There is more pressure than ever on couriers to deliver holiday goods this year than ever before. This is a great way to capitalize on their limitations. There are potentially 700 million gifts at risk of not arriving at homes before Christmas.
-Two day delivery for local customers (bonus if it is already gift wrapped with a personal not in a card).
-Create a New Return Policy
-Offer an extended return window for customers to exchange or return their items
-Offer curbside returns 42% want their shopping to be contactless whether online or instore The same can be applied to returns
31% of Canadians plan to give more gift cards than in previous years. Make sure you have a process in place for offering gift cards
Many businesses are seeing a large backlog on inventory due to the lockdowns and lower foot traffic throughout the year. Now is the time to offload as much as possible.
-Offer curbside pickup
-Communicate the terms of your promotions
-Offering promotions for an extended time would be a good opportunity to move through some of the inventory that could be a depreciating asset